A+ Content: Price & External Links Get 100% Rejected!
A+ Content: Price & External Links Get 100% Rejected!
A+ Content Policy Violations: Guaranteed Rejection & Penalties
If your Amazon A+ Content includes prohibited elements such as pricing information, promotional phrases, external website links, or contact details—all of which Amazon strictly forbids—your content will be 100% rejected, wasting your valuable time and effort.
Amazon A+ Content offers more than just a basic product description. This powerful feature, exclusively available to sellers who have completed Brand Registry, helps potential customers make purchasing decisions through high-quality images and detailed information. Ultimately, it plays a crucial role in boosting your conversion rates by up to 8-20% and reducing return rates.
In fact, recent Amazon guidelines emphasize not only the importance of A+ Content but also strict adherence to its policies. Amazon aims to provide a consistent and trustworthy shopping experience through A+ Content. Therefore, violating these guidelines can lead to penalties beyond content rejection, such as ASIN deletion.
Prohibited Items in Amazon A+ Content
Amazon A+ Content strictly prohibits the following. Violating these rules will result in immediate content rejection.
No Pricing or Promotional Information: Phrases like "Buy now," "Discount," "Free shipping," or "Lowest price"—any language related to pricing, promotions, or calls to action for purchase—are strictly forbidden. No External Links or Contact Information: Hyperlinks, QR codes, phone numbers, email addresses, or any other external connections that lead away from Amazon's website are not permitted. No Exaggerated Claims or Warranty Information: Exaggerated claims such as "1 rated" or "100% satisfaction guaranteed," as well as details about product warranties or refund policies, are prohibited. No Customer Reviews or Ratings: You cannot include customer reviews, star ratings, or personal testimonials within your A+ Content. No Competitor Mentions or Comparisons: Mentioning or comparing your product to specific competitor products is not allowed. Your A+ Content should focus solely on your brand and product.
Potential Penalties for Policy Violations
⚠️ If you violate Amazon A+ Content guidelines, you may face the following penalties:
Content Rejection and Resubmission: This is the most common outcome: your A+ Content will not be approved and will require revisions before resubmission. This can lead to product launch delays and lost sales opportunities. Potential ASIN Deletion: In cases of severe or repeated violations, the ASIN in question may be classified as a restricted product and removed from its detail page. Negative Impact on Account Health: Persistent policy violations can negatively impact your Seller Account Health, potentially leading to more severe issues like account suspension.
How to Increase Your A+ Content Approval Rate
Take action now to boost your A+ Content approval rate!
1. Thoroughly Review Prohibited Items Before Submission: Before submitting your A+ Content, personally cross-reference all text and images against Amazon Seller Central's official guidelines, paying special attention to the list of prohibited content. 2. Check Mobile Optimization Previews: Always use the desktop and mobile preview features available in the A+ Content Manager to ensure that text is legible and images display correctly on mobile devices. 3. Substantiate All Claims: If you mention specific details such as awards, certifications, or environmental claims, you must clearly state the source (e.g., certifying body, award year) along with verifiable supporting documentation.
Common A+ Content Rejection Mistakes
These are common mistakes many sellers overlook, leading to A+ Content rejection.
Small Text Within Images: Even with high-quality images, if the text embedded within them is too small or difficult to read on mobile screens, your content will be rejected. Utilize HTML text fields for key information, minimize text within images, and prioritize readability above all else. Reusing Main Image Gallery Photos: A+ Content is designed to showcase your product's unique features and brand story. Avoid simply reusing images that are already present in your Main Image Gallery. Instead, use original visual assets specifically created for your A+ Content.