How to Expand FBA Internationally and Boost Sales by 48% with Ads!

Key Takeaway Expand your international sales using the Remote Fulfillment with FBA and Global Store programs, and leverage Amazon Ads to effectively boost sales and brand awareness in new markets.

What You'll Learn This guide introduces the core features of the Remote Fulfillment with FBA and Global Store programs to help Amazon FBA sellers expand their businesses into international markets. Remote Fulfillment with FBA allows you to sell in Canada, Mexico, and Brazil using your existing US FBA inventory, while Global Store enables you to sell products to customers worldwide by having Amazon automatically handle pricing, translation, listing, and shipping.

Crucially, this guide highlights how sellers enrolled in these programs can leverage Amazon Ads to achieve their business objectives in international markets. Amazon Ads helps introduce products to new customers, tell your brand story to boost discoverability, improve Return on Ad Spend (ROAS), and ultimately drive sales. In fact, sellers who expanded their international sales in North America and Europe and launched Sponsored Products campaigns experienced an average 48% increase in sales and an 82% increase in views within just two months.

Actionable Insights for Sellers 1. Actively Utilize International Sales Programs: If you're a seller with US FBA inventory, you can easily enter the Canadian, Mexican, and Brazilian markets through Remote Fulfillment with FBA. Additionally, explore opportunities to sell your products in Amazon stores worldwide via the Global Store program. Check your Seller Central account for enrollment status, and if you haven't joined yet, manually register to unlock international sales. 2. Develop Localized Ad Strategies: When expanding into international markets, review the local shopping event calendar and plan ad campaigns that consider the characteristics of local customers. For example, Mexican customers tend to respond well to sponsored shopping results. Set budgets aligned with your goals, and continuously monitor and optimize your ads using campaign performance dashboards and various reports to drive sales growth. 3. Leverage Amazon Ads' Global Features: Amazon Ads provides a range of tools and features for managing international advertising. Actively utilize features like language and keyword localization, multi-country campaign creation, the Manager account for a comprehensive overview of all global Amazon Ads activities, and the Global campaign manager with country-specific filters to efficiently and effectively run your international ad campaigns.

Important Considerations 💡 Remote Fulfillment with FBA is currently limited to Canada, Mexico, and Brazil. While you generally don't need to pay local taxes on sales revenue generated through Remote Fulfillment with FBA and Global Store, you may be required to pay taxes if you run advertising campaigns in those countries. It's crucial to check the relevant regulations.

Your Next Steps - Check your enrollment status and activate the Remote Fulfillment with FBA and Global Store programs in Seller Central. - Utilize the multi-country campaign creation feature in the Amazon Ads console to launch Sponsored Products campaigns in new international markets.

📰 Source: https://advertising.amazon.com/library/guides/remote-fulfillment-with-fba-and-global-store