Secure 58% New Customers with Fire TV! A Must-Read for Amazon Sellers

One-Line Summary Fire TV Feature Rotator ads have shown outstanding effectiveness in acquiring New-to-Brand (NTB) customers, achieving a 163% higher NTB conversion rate compared to existing benchmarks.

What This Means The Nutrafol case study from the official Amazon Ads blog highlights how a hair supplement brand successfully leveraged Amazon Device Ads to acquire new customers and boost sales. Nutrafol aimed to increase its new customer acquisition rate by adding Fire TV ads to its existing Alexa Home Screen campaigns. Through an integrated advertising strategy, including the Fire TV Feature Rotator, they achieved a 58% New-to-Brand (NTB) conversion rate, which is 163% higher than existing benchmarks. This demonstrated the synergistic effect of device ads while maintaining a high Return on Ad Spend (ROAS).

Implications for Korean Sellers 1. Diversify New Customer Acquisition Channels: Beyond Sponsored Products, Connected TV (CTV) ads like Fire TV can be a powerful opportunity for new customer acquisition. Pay attention to the high NTB acquisition rate. 2. Integrated Amazon Device Ads Strategy: By linking various device ads such as Fire TV Feature Rotator and Alexa Home Screen, you can increase customer journey touchpoints and maximize conversion rates. 3. Creative Optimization and Performance Measurement: Creating high-quality creatives tailored to each platform's characteristics is essential. Utilize tools like Amazon Marketing Cloud to analyze NTB rates and ROAS (Return on Ad Spend) and optimize your campaigns.

Important Note 💡 Fire TV and Alexa device ads are currently most active in the U.S. market. Korean sellers considering entry into the U.S. market may want to explore these advertising solutions. Campaign data is from 2025.

Next Actions - Explore Fire TV and Device Ad options in the Amazon Ads console. - If you have new customer acquisition goals, consider testing Fire TV Feature Rotator campaigns.

📰 Source: Original Link