AI Ads: Save 5.6 Hours Weekly and Supercharge Your Growth

One-Line Summary Amazon Ads AI tools are emerging as a core driver for small and medium-sized businesses (SMBs) to boost ad efficiency, save time, and accelerate growth, and Amazon is making it easier for sellers to leverage them.

What's the Gist According to a 2025 Amazon Ads study, 87% of U.S. small and medium-sized businesses (SMBs) believe AI advertising will support their future growth, and 74% are already using AI tools. AI tools save approximately 5.6 hours per week (equivalent to 30 business days annually) on ad campaign creation and management. SMBs plan to reinvest this time into sales (36%), customer service (27%), and exploring new marketplaces (26%). AI offers specific benefits such as accelerated data analysis (41%), improved campaign performance prediction (29%), and automated visual and ad copy generation.

What This Means for Korean Sellers Amazon Ads' AI tools offer Korean sellers significant opportunities to enhance competitiveness and boost efficiency.

1. Reclaim Time and Focus on Strategy with AI: Automate repetitive ad campaign tasks with AI tools to save 5.6 hours per week. You can then focus this valuable time on core strategic activities like new product development, strengthening customer relationships, and expanding into new markets.

2. Actively Leverage Amazon Ads AI Features: Amazon Ads integrates various features to help sellers easily leverage AI. Actively explore and utilize AI capabilities such as automated visual generation, ad copy creation, and campaign performance prediction to boost your ad efficiency and reach.

3. Maintain Balance Between AI and Human Roles: While AI tools are powerful assistants, final decision-making rests on the seller's expertise and judgment. It's crucial to maintain human involvement in key areas like final creative approval (54%), budget allocation (41%), and understanding cultural context (34%).

Important Note 💡 This study was conducted with marketing decision-makers at small and medium-sized businesses (SMBs) in the U.S. in 2025. However, the utilization and benefits of AI advertising tools offer significant implications for Korean Amazon sellers as well, and Amazon Ads is continuously expanding its AI features for sellers worldwide.

Next Steps - Explore AI-powered features in the Amazon Ads Console. - Start testing and optimizing ad campaigns using AI tools. - Continuously check the official Amazon Ads blog for the latest AI feature updates.

📰 Source: https://advertising.amazon.com/library/news/smb-ai-research