Amazon DSP: Reach 1 Billion B2B Professionals with LinkedIn CTV Ads!

TL;DR You can now run LinkedIn CTV Ads through Amazon DSP, enabling effective B2B customer targeting to LinkedIn's audience of over 1 billion professionals via streaming TV ads.

What's the Big News? On May 7, 2026, Amazon Ads and LinkedIn announced that advertisers can now reach professional audiences by running LinkedIn CTV Ads through Amazon DSP. This collaboration allows advertisers to apply LinkedIn's first-party audience data—including job function, industry, and seniority—derived from its over 1 billion members, to streaming TV inventory via Microsoft Monetize. Currently, U.S. advertisers can leverage Amazon DSP's deal-based buying to target B2B audiences at scale on premium streaming TV channels, and integrate LinkedIn targeting into their existing Amazon DSP campaigns for efficient full-funnel strategies.

Implications for Korean Sellers 1. Precision B2B Customer Targeting: Sellers of B2B products/services can leverage LinkedIn's job, industry, and seniority data to directly expose streaming TV ads to key B2B customers, such as decision-makers, maximizing ad efficiency. 2. Integrated Full-Funnel Campaigns: Integrate B2B targeting across existing Amazon DSP ad channels (streaming TV, display, online video, audio). This reduces media buying fragmentation and boosts campaign effectiveness by delivering consistent messaging throughout the customer journey. 3. Boost Brand Awareness and Conversion Rates: Effectively increase brand awareness by reaching professional audiences through immersive streaming TV channels. Influence potential customers throughout their purchase journey to improve final business outcomes and conversion rates.

Important Note 💡 Currently, this feature is only available to advertisers in the U.S. An Amazon DSP account is required, and campaigns are executed via deal-based buying.

Next Steps - Consult your Amazon DSP account representative to discuss the potential of LinkedIn CTV Ads. - Re-evaluate your ad strategy for B2B targeted products/services and analyze potential customers. - If you plan to enter the U.S. market, consider developing a marketing strategy that leverages this feature.

📰 Source: https://advertising.amazon.com/library/news/linkedin-ctv-ads-amazon-dsp