Amazon Ads: 41% Higher Efficiency, 3.4% Lower Costs! Essential Reading for Sellers

Key Takeaway Amazon Ads is maximizing seller ad performance by significantly improving the quality and efficiency of open internet advertising through the advancement of its Certified Supply Exchange (CSE) program.

What's the Update? On June 21, 2026, Amazon Ads announced advancements to its Certified Supply Exchange (CSE) program. The goal is to boost the quality and efficiency of open internet advertising through collaboration between Amazon's Demand-Side Platform (DSP) and Supply-Side Platforms (SSPs). Innovative features like the Dynamic Traffic Engine (DTE) have resulted in a 41.4% increase in Revenue Per Million Ad requests (RPMA) and a 3.4% decrease in Cost Per Action (CPA).

What This Means for Sellers The advancements in Amazon Ads' CSE program offer the following opportunities for sellers:

1. Improved Ad Efficiency and Cost Savings: DTE technology reduces ad waste, leading to an expected 41.4% increase in RPMA and a 3.4% decrease in CPA. The Live Events Optimizer (LEO) further optimizes live event advertising. 2. Expanded Open Internet Reach: Access high-quality inventory from CSE-certified SSPs through Amazon DSP, allowing you to boost brand awareness, attract new customers, and scale your campaigns. 3. Expert Support: Leverage the expertise of CSE-certified SSP teams and the Amazon Ads supply desk to help develop customized strategies tailored to your seller goals.

Important Note 💡 This information primarily pertains to open internet advertising conducted through Amazon DSP (Demand-Side Platform). Even if individual sellers don't directly utilize DSP, these advancements can indirectly impact the optimization of other Amazon advertising products, such as Sponsored Ads.

Next Steps - If you are currently using or considering Amazon DSP, consult with your Amazon Ads account representative or advertising agency about the benefits of the CSE program. - Sellers looking to expand their open internet advertising should consider utilizing Amazon DSP's optimization features (such as DTE and LEO) in collaboration with CSE-certified SSPs.

📰 Source: Amazon Ads evolves the Certified Supply Exchange program