Amazon Ads: AI Drives One-Stop Purchases! 3 Must-Reads for Sellers

In a Nutshell A new era has arrived: AI is now integrated across the entire advertising journey, conversationally linking product discovery to purchase and maximizing ad efficiency.

What's New On June 25, 2026, at Cannes Lions 2026, Amazon Ads unveiled groundbreaking announcements revealing how AI will reshape the future of advertising. As AI becomes the 'decision layer' between brands and consumers, earning trust from machines has become crucial, and a new metric, 'Share of Answer,' was introduced.

Notably, building on the success of 'Alexa for Shopping' (used by over 300 million people in 2025), 'Alexa+ Agentic Ads' — which enable instant purchases through conversational advertising — garnered significant attention. Additionally, AI tools like 'Creative Agent,' 'Ads Agent,' and 'Responsive eCommerce Creative (REC)' are revolutionizing ad creation and operational efficiency, demonstrating results such as an 18% reduction in CPM, a 16% reduction in CPA, a 37% increase in CTR, and a 26% increase in Conversion Rate.

Key Takeaways for Korean Sellers 1. Build AI-Friendly Product Information: To ensure AI agents (e.g., Alexa+) recommend your brand, craft your product titles, bullet points, and detailed descriptions to be rich and easily understood by machines. Increase your 'Share of Answer' and manage your brand assets as technical assets that AI can leverage. 2. Prepare for the Conversational Ad Era: One-stop purchase ads via conversational interfaces, like 'Alexa+ Agentic Ads,' are set to become widespread. While direct application might still be challenging for Korean sellers, prepare for the future by devising product information structures and marketing strategies that can naturally guide customers to purchase through conversation. 3. Maximize Ad Efficiency with AI: Use 'Creative Agent' to quickly and affordably produce high-quality ad creatives, and 'Ads Agent' to shorten campaign setup times. Dynamic ad optimization solutions like 'Responsive eCommerce Creative (REC)' can improve click-through rates and conversion rates. AI tools lower the barrier for creating high-cost assets like video, enabling even small-scale sellers to experiment with diverse ad formats.

Important Considerations 💡 The primary benefits of 'Responsive eCommerce Creative (REC)' are currently most pronounced in the US market. Some features, such as 'Alexa+ Agentic Ads,' may be restricted by region or account type, or might still be in beta testing. Please check the Amazon Ads console for availability.

Next Steps - Check the availability of AI-powered advertising tools (Creative Agent, Ads Agent) in Amazon Seller Central and actively test them. - Develop a strategy to increase your 'Share of Answer' by crafting rich and AI-friendly product detail page information. - To quickly adapt when conversational ad features are introduced in the future, proactively plan response scripts for customer questions or ways to convey your product's core value conversationally.

📰 Source: https://advertising.amazon.com/library/news/cannes-lions-2026-news-advertising