Amazon Ads Unveils 3 Game-Changing AI Video Generator Features!

One-Line Summary Amazon Ads' AI Video Generator has been significantly enhanced, empowering sellers to easily and quickly create high-quality, realistic video ads and efficiently repurpose existing video content.

What's New On June 10, 2025, Amazon Ads announced significant enhancements to its AI-powered Video Generator, officially rolling it out to all U.S. advertisers. Key improvements include:

Enhanced Motion/Realism: High-quality visualization of products in action. Multi-Scene Videos: Create multi-scene videos with text animation and background music. Video Summarization: AI summarizes existing videos (e.g., social media, tutorials) into ad-optimized formats. One-Click Conversion: Instantly transform images into short motion videos (GIF-style). Brand Customization: Offers logo insertion and editing tools.

Implications for Korean Sellers The enhanced Video Generator lowers the barrier to entry for video ad creation, offering Korean sellers the following opportunities:

1. Deliver Vivid Product Value: Utilize 'Enhanced Motion/Realism' to showcase products in high-quality video, improving buyer understanding and conversion rates. 2. Repurpose Existing Content for Ads: Leverage the 'Video Summarization' feature to re-edit social media videos and other content into ad-optimized formats, reducing production costs and increasing asset utilization. 3. Create Diverse, Customized Video Ads: With 6 video options and brand customization features, mass-produce video ads optimized for specific search terms, maximizing campaign performance.

Important Note 💡 Currently, the enhanced Video Generator is only available to all U.S. advertisers. Korean sellers can only utilize this feature if they have a U.S. Amazon account and are running ads in the U.S. market.

Next Steps - For sellers with a U.S. Amazon Ads account, check out and start using the Video Generator feature in the Amazon Ads console immediately. - Sellers outside the U.S. should keep an eye on future Amazon Ads updates and plan their video ad strategies in advance for when the feature expands.

📰 Source: Amazon Ads Official Blog