Amazon Brand+ Video Explodes Reach Efficiency by 7.8x! A Must-Read for Sellers.

One-Line Summary Amazon Brand+ Video ads are a revolutionary AI-powered solution that supercharges reach efficiency on the open internet by 7.8x and significantly boosts new customer acquisition rates.

What Is This About? Brand+ Video is Amazon Ads' new AI-powered solution, designed to dramatically improve the reach efficiency of brand awareness campaigns on the open internet via Amazon DSP (Demand-Side Platform). Its AI-driven predictive modeling analyzes trillions of real-time signals—including shopping, browsing, and streaming behaviors—to identify high-potential customers and drive engagement.

Launched globally on January 30, 2025, Brand+ demonstrated impressive cost-efficiency in its 2025 UAE beta test. It improved CPR (Cost Per Thousand Reach) by 7.8x compared to non-Brand+ campaigns and lowered video ad CPM (Cost Per Mille) by 7%. Furthermore, the New-to-Brand (NTB) acquisition rate reached 46%, which is 1.4x higher than standard campaigns.

Implications for Korean Sellers Amazon Brand+ Video is a powerful tool that empowers Korean sellers to boost brand awareness and acquire new customers in the global marketplace.

1. Maximize AI Targeting Efficiency: Brand+ leverages AI to analyze real-time behavioral signals, identifying high-intent prospective customers. This precision targeting is more sophisticated than traditional methods, allowing you to efficiently deploy your ad budget and ensure your brand reaches potential customers wherever they are. 2. Cost-Efficient Reach & New Customer Acquisition: With a 7.8x improved CPR and a 1.4x higher NTB rate, Brand+ is highly effective at reaching more prospective customers with less spend and converting them into actual new customers. 3. Expand Open Internet Advertising: By utilizing Brand+ within Amazon DSP (Demand-Side Platform), you gain access to premium inventory across diverse open internet channels, including streaming TV, online video, and display.

Important Considerations 💡 Please note: The results presented are based on the 2025 UAE regional beta test. While Brand+ officially launched globally on January 30, 2025, and is available to Korean sellers via Amazon DSP, performance may vary by region and category.

Next Steps - Consider implementing Brand+ Video campaigns through Amazon DSP (Demand-Side Platform) and develop a strategy aligned with your brand awareness and new customer acquisition goals. - When running Brand+ campaigns, leverage the transparent reporting features to analyze performance and optimize your efforts to align with your overall brand strategy.

📰 Source: 아마존 광고 공식 블로그