How to Keep Selling Books Published Over a Year Ago Using Amazon Ads

One-Line Summary Even backlist books published over a year ago can achieve consistent reader engagement and stable revenue by implementing an 'Always-on Advertising' strategy.

What's This About? The official Amazon Ads blog highlights an 'Always-on Advertising' strategy to boost the visibility and sales of 'Backlist Books' (books published over a year ago). Readers actively explore and discover new books every day, regardless of publication date (with 81% discovering and 88% purchasing), and they often buy without being fixated on specific titles. This guide outlines how to turn your backlist titles into a consistent revenue stream by running continuous ads, rather than relying solely on short-term promotions.

Implications for Korean Sellers 1. Select Key Titles and Include All Formats: Choose 1-2 backlist books that have strong reviews, a clear genre, and proven appeal, then launch a Sponsored Products campaign for them. It's most effective to include all available formats, such as Kindle ebooks. 2. Run Long-Term with a Sustainable Budget: Instead of high short-term spending, set a Daily Budget that you can maintain over the long haul. Avoid frequently pausing and restarting campaigns; run them for at least 2 weeks before optimizing, and review performance every two weeks. 3. Measure Success with Long-Term Performance Metrics: Evaluate success from a long-term perspective, not just short-term gains. Track the sales growth rate and Total Advertising Cost of Sales (TACOS) for your advertised books to ensure consistent profitability. Additionally, monitor the increase in Customer Reviews on Author Central to identify new reader acquisition.

Important Notes 💡 This guide is applicable to all authors and publishers selling books on Amazon. Advertised books must be available for sale in the target country and registered on Author Central.

Next Actions - Create a Sponsored Products campaign in the Amazon Ads console to begin advertising your backlist books. - Start with Automatic Targeting initially to learn about ad performance, then gradually expand to Manual Targeting.

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