A+ Content Rejected? All Because of One Word Like 'Best'?

Even now, using exaggerated expressions like 'best' or 'guaranteed' in A+ Content will still lead to rejection. Amazon only requires objective and factual information, and violating guidelines can result in content rejection and account risk.

⚠️ Violating guidelines can lead to content rejection and account risk.

The Importance of A+ Content and Latest Trends

As of now, A+ Content on Amazon is no longer an option but a must-have. It has evolved beyond a simple product description page, becoming a powerful tool that boosts customer conversion rates by up to 5-20% and reduces return rates by 10-15% through high-quality images and detailed information.

Amazon is strengthening its content review system with both automated and manual checks, meaning even minor guideline violations can lead to instant rejection. The importance of accurate and reliable content is further amplified, especially since Amazon's AI shopping assistant, Rufus, analyzes A+ Content modules to provide information to customers. Understanding and complying with the latest policies is crucial for protecting a seller's sales and brand credibility.

Key Amazon A+ Content Approval Rules

Here are the essential rules you must follow for Amazon A+ Content approval:

Prohibited Subjective/Exaggerated Language: You cannot use subjective or exaggerated expressions that cannot be objectively proven, such as 'best', 'finest', 'guaranteed', '100% satisfaction', '1 rated', or 'top-rated'. Environmental claims like 'eco-friendly' or 'biodegradable' are also prohibited without clear evidence. No Promotional/Pricing Information: Direct sales-driving phrases (e.g., 'buy now', 'add to cart', 'free shipping') including prices, discount rates, shipping information, or promotion codes cannot be included in A+ Content. Time-sensitive phrases like 'now', 'new', 'latest', or 'on sale now' are also not permitted. No External Links/Contact Information: Any information leading to external sites, such as links to other websites, QR codes, social media handles, email addresses, or company contact information, is not allowed. No Warranty/Refund Policies: Product warranty and refund policy details should be placed in other sections of the detail page, not in A+ Content. High-Quality Images and Text: Blurry or low-resolution images, irrelevant images, watermarked images, or images with small text that is difficult to read on mobile devices will be rejected. Animated images like GIFs are also prohibited. All images must be JPG or PNG files in the RGB color space, with a recommended minimum 72dpi resolution and a file size of less than 2MB.

Consequences of Violating Guidelines

If you violate Amazon A+ Content guidelines, you may face the following penalties:

A+ Content Rejection: Your submitted A+ Content will not pass Amazon's review and will not be applied to the detail page. This means losing the opportunity to provide rich information to customers. Loss of Time and Sales: The process of revising and resubmitting content can take several weeks, causing you to miss out on sales growth opportunities. Account Risk: Repeated guideline violations can negatively impact the Account Health of your Amazon Seller Account and, in severe cases, may lead to Account Suspension or ASIN deletion.

Practical Checklist for Successful A+ Content Management

Here's a practical checklist for sellers to successfully manage their A+ Content:

Review Content for Objectivity: After drafting your content, thoroughly review all text and images against the standard of 'Is it objective and factual?' Remove any subjective/exaggerated expressions or promotional phrases. Mobile Optimization and Image Quality Check: Use high-quality, clear images, and be sure to check how they appear on mobile devices using the preview function in Amazon Seller Central. Minimize text within images and avoid using images that are not directly related to the product. Reconfirm Official Guidelines: Before submitting A+ Content, re-read the official guidelines within Seller Central (Help → A+ Content) to familiarize yourself with the latest policies. Policies can be updated frequently.

Common A+ Content Rejection Scenarios

Here are common mistakes that can lead to A+ Content rejection:

1. Using Prohibited Keywords: It's common to inadvertently use subjective and exaggerated expressions like 'best', 'finest', or 'guaranteed', or direct sales-driving phrases such as 'buy now' or 'free shipping'. These phrases are immediately detected by Amazon's AI and manual review processes and will result in rejection. 2. Mentioning Competitors or Including External Links: Mentioning competitor products or brand logos, or including external website links, QR codes, social media accounts, or company contact information in A+ Content is strictly prohibited. Amazon prioritizes maintaining the customer experience within its own platform.