Major Events in 2026: Drive 6.7x Sales with Amazon Ads

Key Takeaway Amazon Ads empowers you to convert customers' focused attention into increased sales and brand loyalty by leveraging cultural 'moments' through a strategic 3-step approach.

What It's About Amazon Ads offers a strategy to boost sales and build long-term customer relationships by capitalizing on 'moments' of heightened customer interest, such as global sports tournaments and Prime Day. According to Amazon research, 60% of consumers are highly receptive to brand messages during these times. Brands can follow a 3-step approach: build anticipation before the event with Prime Video and Twitch, amplify interest during the event with Amazon DSP and premium streaming services, and strengthen customer trust post-event using Amazon Marketing Cloud and AI tools. Combining video solutions with Amazon DSP display and Sponsored Ads can increase purchase rates by 6.6 times.

Actionable Insights for Korean Sellers 1. Build Pre-Event Anticipation: Before major events like Prime Day, leverage Prime Video and Twitch to heighten customer excitement. 2. Amplify Focused Attention: During the peak of the event, maximize customer interest by running ads on Amazon and open internet streaming services via Amazon DSP. Combining video, display, and Sponsored Ads can increase purchase rates by 6.6 times. 3. Maintain Momentum & Build Trust: Post-event, continue engaging customers and strengthen brand trust by utilizing Amazon Marketing Cloud insights and AI tools.

Important Considerations 💡 The data and case studies in this article are primarily based on the North American/Latin American markets. Korean sellers should adapt their strategies to their target markets, keeping in mind that Amazon Ads solutions are globally available.

Next Steps - Develop a 3-step advertising strategy tailored for upcoming major events like Prime Day. - Maximize your campaign effectiveness by combining Amazon's premium channels with Amazon DSP and Sponsored Ads.

📰 Source: https://advertising.amazon.com/library/news/master-the-moment