Amazon Ads: Unlock 51%↑ Off-Season Conversion Rates and 295%↑ ROAS!

HIBOS 편집팀 · 2026-06-24

Quick Take This strategy achieved a 51%↑ off-season conversion rate and a 295%↑ ROAS for new customer acquisition by integrating and analyzing Amazon DSP and Sponsored Ads with Amazon Marketing Cloud (AMC).

The Challenge Avène Solares in Mexico faced limitations in off-season growth due to focusing ad spend primarily during peak season. Amazing Agency introduced a Full-Funnel strategy, integrating Amazon DSP and Sponsored Ads, and leveraging Amazon Marketing Cloud (AMC).

This strategy involved building a base of potential customers during peak season, expanding reach with awareness campaigns just before the off-season, and then re-engaging high-quality prospects during the off-season—significantly boosting conversion rates and profitability.

Key Takeaways for Sellers 1. Maximize Off-Season Conversion Rates: Reuse the audience segments built with Amazon DSP during peak season to boost off-season conversion rates. 2. Improve New Customer Acquisition ROAS: Link Sponsored Ads with Amazon DSP to gather prospects during peak season, then focus your ad spend on them during the off-season to improve your Prospecting ROAS. 3. Data-Driven Budget Optimization: Analyze customer ad paths with Amazon Marketing Cloud (AMC) and reallocate your budget to ad combinations showing strong conversion signals to maximize campaign performance.

Important Notes 💡 Amazon Marketing Cloud (AMC) is available to advertisers who meet specific criteria, such as using Amazon DSP. If you're a Korean seller utilizing Amazon DSP, please contact your account manager. While this case study is based on the Mexican market, the strategy is applicable to other regions as well.

Next Steps - Consider dividing your current Amazon ad campaigns into peak and off-season segments to plan a Full-Funnel strategy. - Explore ways to build audience segments using Amazon DSP and integrate them with Sponsored Ads.

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📰 Source: https://advertising.amazon.com/library/case-studies/amazing-agency-avene-full-funnel-growth