Amazon AI Localizes Video in 3 Hours! OMRON's Secret to 50% Growth

Quick Summary Japanese medical device brand OMRON leveraged Amazon's AI-powered Creative Agent to localize a Spanish video ad in just a few hours, achieving comprehensive results including over a 50% increase in brand search impressions.

What Happened In October 2025, OMRON, a renowned Japanese medical device company, launched a new product line in the European market and developed a comprehensive marketing strategy. Their goal was to boost brand awareness in countries where it was still low and expand overall market share. However, they faced significant challenges with video content localization for the Spanish market. Their traditional in-house production methods would take several months, threatening to delay the entire launch schedule.

To solve this problem, OMRON's agency, Remazing, experimentally adopted Creative Agent, a newly launched generative AI tool from Amazon Ads. The agency uploaded the UK version of the video assets to Creative Agent, and the tool transcribed and translated the video into Spanish, providing various script options. Remazing selected their preferred translation, adjusted the voice tone and gender, and, including background music and scene timing, completed the entire video in under 3 hours. Even a team member without professional video editing experience produced a high-quality localized video, and OMRON was satisfied with the results, which met the high standards of the medical industry.

This Spanish market campaign increased brand search impressions by over 50% compared to the previous period and boosted ad recall by 12 points among exposed consumers. Furthermore, 83% of purchases came from new-to-brand customers, and combining Sponsored Ads with Prime Video achieved an 18.8% purchase rate, demonstrating a strong impact in the lower funnel as well. This success prompted OMRON to expand into Spotify audio ad campaigns.

Key Takeaways for Sellers 1. Accelerate Global Market Entry: When sellers enter new markets like the US or Europe, language barriers are a significant hurdle. Utilizing AI-powered localization tools like Creative Agent allows for fast and efficient localization of video and audio ads, drastically reducing the time and cost involved in simultaneously entering multiple language markets. 2. Reduce Ad Production Costs & Time: Traditional video localization required significant human resources and time, including professional translators, voice actors, and video editors. Using AI tools automates these processes, cutting production costs, and by completing high-quality localized ads in just a few hours, it can increase the flexibility and speed of marketing campaigns. 3. Maximize Comprehensive Ad Effectiveness: Localized ads resonate more deeply with local consumers, contributing to increased brand awareness, ad recall, and ultimately, purchase conversion rates. Like in the OMRON case, by combining localized video ads with Amazon DSP, Streaming TV ads, etc., you can maximize comprehensive ad effects from the upper funnel to the lower funnel.

Important Note 💡 Creative Agent is a newly launched AI-powered tool from Amazon Ads. It may not be immediately available to all sellers, and it's recommended to check availability with your Amazon Ads representative or agency.

Next Steps - Inquire with your Amazon Ads representative about the possibility of using Creative Agent. - Consider developing a video/audio ad localization strategy for global market expansion.

📰 Source: Amazon Ads Official Blog