AI Video Triples WD-40 Sales and Drives 88% New-to-Brand Customers!

HIBOS 편집팀 · 2026-06-23

In a Nutshell WD-40 Company leveraged AI-powered video generation tools to achieve a 50% increase in average daily sales, a 3x boost in daily sales volume, and an 88% new-to-brand customer acquisition rate.

What Happened In early 2026, WD-40 Company deployed a full-funnel video strategy for a new product launch, utilizing Amazon Ads' AI-powered 'Video Generator'. This tool quickly and affordably creates high-quality video ads using product images and Product Detail Page (PDP) information. By combining Sponsored Brands video with Amazon DSP's Online Video (OLV), they achieved a 50% increase in average daily sales, a 3x surge in daily sales volume, an 88% New-to-Brand (NTB) customer acquisition rate, and a Click-Through Rate (CTR) 45% higher than category benchmarks.

Implications for Korean Sellers This case study suggests that Korean Amazon sellers can gain a competitive edge and drive sales growth through AI-powered video advertising.

1. Leverage AI Video Generation Tools: Tools like Amazon Ads' Video Generator allow you to quickly and efficiently create high-quality video ads without needing professional video production. This is especially useful for new product launches or when facing budget constraints. 2. Implement a Full-Funnel Video Strategy: Combine Sponsored Brands video with Amazon DSP's Online Video (OLV) to effectively communicate throughout the customer journey and maximize conversion rates. 3. Acquire New Customers: Video ads visually convey product features, significantly increasing New-to-Brand (NTB) customer acquisition. A high NTB acquisition rate is essential for long-term brand growth.

Important Notes 💡 Amazon Ads' AI-powered video solutions, including the Video Generator, are currently available in most regions where Amazon Ads operates. However, it's advisable to check Seller Central or the Amazon Ads console for specific feature support details or beta testing availability. This case study reflects results from the French market, and performance may vary depending on market characteristics.

Next Actions - Explore the 'Video Generator' feature within the Amazon Ads console and try creating video ads for your existing products. - Launch a Sponsored Brands video campaign to test the performance of your video ads within search results.

📰 Source: Amazon Ads Official Blog