Netflix Ads via Amazon DSP: 3 Key Strategies!

Quick Takeaway Through Amazon DSP (Demand-Side Platform), you can now directly access Netflix's premium ad inventory and effectively reach your target customers.

What's the News? Amazon Ads has announced a partnership with Netflix. This collaboration allows advertisers using Amazon DSP to directly access Netflix's premium ad inventory and purchase ads programmatically. This feature was activated starting Q4 2025 and is currently (as of May 16, 2026) available in 11 countries: the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.

Amazon DSP leverages Amazon's exclusive first-party data (first-party insights), sophisticated clean room technology, and advanced AI to automate and enhance the efficiency of ad campaign planning, purchasing, and measurement. This empowers brands to deliver impactful ads to highly relevant potential customers across Netflix's vast subscriber base and premium content.

What This Means for Korean Sellers 1. Acquire Customers Outside the Amazon Ecosystem: Through a massive streaming platform like Netflix, you can expose your brand to potential customers outside of Amazon and boost brand awareness. This creates an opportunity to discover new customer segments that are difficult to reach solely through Amazon's search ads (Sponsored Products) or display ads (Sponsored Display). 2. Maximize Ad Efficiency with Precise Targeting: Amazon DSP utilizes Amazon's extensive first-party data and AI technology to display ads to Netflix viewers with specific interests or purchase histories. This helps reduce wasted ad spend, increase conversion rates, and forge meaningful connections between brands and consumers. 3. Build Global Brand Awareness: By running Netflix ads in the currently supported 11 countries (including the US, Japan, Canada, and major European nations), you can rapidly build brand awareness in those markets and drive traffic to your Amazon store. This is especially a powerful omnichannel marketing tool for sellers operating in multiple countries.

Important Considerations 💡 Not Supported in Korea: Currently, South Korea is not among the countries supported for Netflix ad inventory access. DSP Budget: Amazon DSP is typically a solution for large brands or specialized agencies, requiring a significant advertising budget. Activated Q4 2025: This feature was activated starting Q4 2025 and is currently (as of May 16, 2026) available.

Next Steps - If you're considering expanding brand awareness in target countries (e.g., US, Japan), consult with an Amazon DSP expert to explore the possibilities of a Netflix ad campaign. - Further educate yourself on relevant resources to develop an omnichannel marketing strategy using Amazon DSP.

📰 Source: Amazon Ads announces Netflix integration